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"For both of the big guys, it's about extending the value of the hardware platform," said Mike McGuire, a vice president for the research firm Gartner, referring to Microsoft and Sony.
Working with the equipment dealers to enhance the value of the hardware investment also means that AgDNA does not have to try to sell directly to farmers.
The fact is, more and more notebooks are being taken not for the value of the hardware, but the contents of the hard drive.
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One of Apple's greatest strengths, something that it understood early and has exploited continuously, is the value of the premium platform — including hardware, of course.
Apple does it all the time, preferring not to enter a bunch of cheap markets and instead hold onto the value of the premium computer user both through hardware and software.
Apple's iPhone re-demonstrated the value of tying hardware and firmware closely together.
There are intangibles that help build on the value of Falcon's hardware itself, however.
In order to make the off-the-shelf node operate as Jammer, we modified the values of several hardware registers (through Ath5k) that are part of the Atheros wireless card, disabling the back-off and the clear channel assessment (CCA) mechanisms of IEEE 802.11.
Part of that success has been IBM's willingness to foot the bill for companies to migrate their software from other platforms to its Power systems, and even offer discounts based on the value of their competitors' legacy hardware.
And on that score Apple rivals pushing device convergence is also a strategy to directly attack the value of Cupertino's premium hardware business by foregrounding software.
It's no secret that Samsung (like so many others these days) is looking to solidify itself as a force in the living room, and continuing this little trend is yet another way for Samsung to highlight the value of buying into its hardware ecosystem.
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