These women are sharing their lives with the world in the ultimate tell-all and do not seem to be thinking about what the rest of us are actually seeing.
For 2012ers, the end of the world would mean a chance to have the ultimate told-ya-so moment when your neighbors knock frantically at your bunker door while their faces melt off and you tell them "Sorry, we're full".
This is about creating a deep, meaningful connection with your audience so that they will love you, come back for more time and time again, and ultimate tell their friends about you.
"I'm desperate to win a team medal, I think that would be the ultimate," Williamson told BBC Sport.
Len paid her the ultimate compliment, telling her, "You impress me the most".
"It was the ultimate story," he told me.
"You are the ultimate mantique," Adler told Doonan, who, at fifty-six, is fourteen years his senior.
"He saw Lacma as a huge canvas and the ultimate project," Riggio told me.
He is the ultimate competitor, he told reporters at Monday night's postgame news conference in Kansas City, Mo.
"I did not want to believe that my government could possibly be involved in such a thing, I could not live in a country that I thought could do that – that would be the ultimate betrayal," he told an interviewer in 2007.
"As coach I take the ultimate responsibility," Sharman told BBC Radio Guernsey.
