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We are the ultimate rationale for their existence".
The ultimate rationale for companies is profit; the rest is verbiage for their corporate social responsibility brochures.
Where Dawkins writes of genes: "They are in you and me; they created us, body and mind; and their preservation is the ultimate rationale for our existence", Noble writes: "They are in you and me; we are the system that allows their code to be read; and their preservation is totally dependent on the joy we experience in reproducing ourselves (our joy, not theirs!).
Profits aren't merely a barometer of customer service, they are the ultimate rationale of the whole enterprise.
The problem with the curb metaphor is it glosses over the ultimate rationale for this drive for austerity.
"I'm not sure what the ultimate rationale is for doing this aside from trying to erase certain types of people off the map," he told HuffPost, referring to the ban on the words "transgender" and "diversity".
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Circling back to Windsor, it is helpful to note that the federalism concern expressed in Justice Kennedy's opinion was not its ultimate rationale.
All forms of dissent that are linked, however tenuously, to politically-motivated illegal behaviour now fall within the purview of anti-terrorism measures, which claim to a nebulous "security" as their ultimate rationale.
The Internet Archive's Kahle sees easy access to data as digital preservation's ultimate rationale".Access,"he says, "drives preservation".
"It seemed natural to us that we're in the GoPro enabling business and drones are the ultimate GoPro accessory…that was all the rationale we needed to say OK.
The ultimate goal of MSC‐based therapies has valid biological rationale in that clusters of MSCs differentiate to form virtually all connective tissue during development.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com