The true benefit comes from the way it is used by the consumer.
The true benefit of the tax increases and spending cuts, it turned out, was that they calmed investors, who bought bonds and sent interest rates lower.
The true benefit was that it allowed them to evolve from the lifestyle of a player and the culture of entitlement.
The true benefit we've seen is in how real time allows brands to be truly relevant to millions of consumers' lives, and to give an inspiring focus to creative development.
"O2's 4G promise has always been to offer a range of exciting and exclusive digital content to our customers, so the true benefit of fast and seamless 4G can be experienced," said Nina Bibby, marketing director at O2.
The true benefit is only realised when the facility is staffed and equipped for the long term, an undertaking that sees Olam partnering with a wide range of private and public organisations and NGOs, such as USAID.
And the true benefit may be even greater, as these numbers ignore British companies active in Romania but listed elsewhere like Vodafone, which (for the purposes of Romania's trade statistics) counts as Dutch.The article also notes that London, as Europe's leading financial centre, has benefited from Romania's economic emergence.
"But since then, there have been different kinds of agencies growing, thriving here, agencies that have enjoyed the true benefit of the new technology, accountability, which has made them more metrics-centric, concerned about results, and media-agnostic, interested in new things like social media and not just advertising".
