The campaign, by GSD&M in Austin, part of the Omnicom Group, carries the theme "Start fresh.
That kind of approach is also evident in a new campaign for the Gardein line of meatless food products, which carries the theme "Start a healthy relationship".
The current Burnett campaign, which carries the theme "Start something," has been trying to change perceptions about Oldsmobile by promoting new models like Alero, Intrigue and Aurora.
The organization previously worked with the Advertising Council and Publicis Modem, part of the Publicis Groupe, for a national public service campaign in 2011 that carried the theme "Start something".
A campaign for Southern Comfort liqueur, for instance, which carries the theme "Start the music up," presents online video clips of performers from New Orleans "picking up where they left off," as the ads put it, to encourage donations at a Web site (socomusicfund.org).org
For us, that theme started at the top of the night when our dallying before the show paid of unexpectedly in a rare Anna Wintour sighting (yep, she was there).
First, there is the running theme started in the Preface of the feminine essence narrative being a sometimes-willful lie told to cover up a sexual fetish, namely autogynephilia, and the associated theme that virtually all "non-homosexual transsexuals" are autogynephilic, no matter what they claim about themselves and their histories.
For instance, Beneficial Bank, part of Beneficial Mutual Bancorp in Philadelphia, introduced an upbeat campaign after Election Day that carries the theme "Starting now".
So the redemption theme started to kind of connect into "live together, die alone," which is that these people were all lone wolves who were complete strangers on an aircraft, even the ones who were flying together like Sun and Jin.
- Did anyone else get verklempt when the Twin Peaks theme started playing in the hospital?
