The museum displays cultural icons, such as Elvis Presley's bike and a copy of the one that Peter Fonda rode in "Easy Rider" (the theme tune, "Born to Be Wild", often fills the air).
The music switched to his rock theme, "Born Free," as he and his wife, Ann, walked along a catwalk to the stage, encircled by the audience.
Jacob's theme, "Born Mobile," is intended to build brand recognition for Qualcomm's silicon chips.
It also takes on the theme of being born on the Fourth of July -- but to bitter irony.
"And that's how the 'Seinfeld' theme was born".
"A light bulb came on in my head," Mr. Berz said, and the idea for a concert theme was born.
When Mr. Romney took the stage, at first accompanied by his wife, Ann, and his oldest son, Tagg, Mrs. Romney made a point of giving shout-outs to a long list of Michigan surrogates — including Gov. Rick Snyder of Michigan, Donald Trump and Kid Rock, who played a mini-show (a lone number: the Romney campaign's theme song, "Born Free") Monday night.
Or maybe it was during the group's gracefully sung, delicately plucked account of David Bowie's "Life on Mars," an idiosyncratic reading of an offbeat selection, even before it morphed into a handful of songs from entirely different universes: among them Stevie Wonder's "For Once in My Life," the theme song from "Born Free" and the Who's "Substitute".
In your column, you say that our theme song, "Born Again American" by songwriter Keith Carradine, misuses themes of God and country to "lure" people into a "big government, anti-family agenda".
He left the stage to the theme of his campaign, "Born Free" by Kid Rock.
