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For some, the term conjures up a nonstop party.
Literally "mutt complex," the term conjures a stray dog begging for scraps.
In Russian, the term conjures images of Soviet-era propaganda beseeching citizens to avoid contact with all foreigners.
The term conjures up visions of professionals using acres of counter space and island stoves to perfect their braising and baking — like Julia Child's kitchen memorialized in the Smithsonian.
The term conjures up the delight of hunting down rare 45s to hear a great song available only on the B side of that vinyl doughnut, like Led Zeppelin's "Hey Hey What Can I Do" on the back of "Immigrant Song". Babin suspected millennials wouldn't view The B Side with the same amplified nostalgia.
The term conjures up images of dark alleys and military installations, devoid of civilian life.
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The term conjured up images of "flimsy polyester, cheap toys, rampant corruption, Soviet-style tractors and flooded rice paddies", as Mr van Agtmael puts it.
Amateur scientists, rogue scientists: the terms conjure up images of shed hobbyists and dangerous lunatics – Breaking Bad and Frankenstein.
Over the last few years, this term, conjuring up a Girl Scout sash and a certain Euro flair, has become a retail buzzword.
Rightly or wrongly the term "refugee" conjures powerful images.
For Americans familiar with Ernest Hemingway, the term "expatriate" conjures up images of youthful decadence.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com