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It underemphasizes the need to build a robust case for the superior value of their solutions.
Reimbursement agencies are increasingly likely to require some economic data to back the claims on the superior value of biotech drugs compared to traditional ones.
BASF's chief executive, Jürgen Hambrecht, said, "We are confident that Engelhard's shareholders will recognize the superior value for all of their shares and the complete certainty that BASF is offering".
Timid and aggressive, sensitive and ruthless, vulnerable and supremely ambitious, Julien ultimately comes to realize, in prison, the vanity of worldly success and the superior value of love and a rich inner life.
In this authoritative book, James Anderson, Nirmalya Kumar, and James Narus explain how companies in business markets can use customer value management techniques to estimate the value of your market offerings, create value propositions that resonate with your customers, and maximize the return you will get on the superior value that you deliver.
The superior value of palliative care for patients with serious illness has been demonstrated in myriad studies.
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While his critics say he never met a dictator he didn't like, such is Rockefeller's positive spirit that he believed "even the most entrenched authoritarian systems would succumb eventually to the superior values of our system".
It means that they have the superior values in all factors.
While cultures such as this are important, the delivery of superior value to the customer requires action on the part of the firm.
Narver and Slater (1990) define market orientation as the organizational culture that most effectively and efficiently creates the necessary behaviors for the creation of superior value for buyers and, thus, continuous superior performance for the business.
One of the main drivers for organisational learning and innovation is market orientation (Hurley and Hult 1998), which is defined as "the organisation culture that most effectively and efficiently creates the necessary behaviours for the creation of superior value for buyers and, thus, continuous superior performance for the business" (Narver and Slater 1990, p.21).
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com