The study advised that for certain types of products like cars, the percentage of ad spending devoted to mobile media could reach as high as 9 percent.
Despite this, the Humane Research Council – authors of the study – advised animal rights advocates that while they ought capitalise on "widespread support for incremental improvements" they must also continue to press people to "abstain from animal products entirely".
The study advised parents to be selective with content and to "choose programs and apps with interactive components that engage your child's participation, that use strong story lines, and that model positive interactions between characters".
A blue ribbon panel will plan the study, advised by working groups one made up of lawyers, ethicists, and others is already forming to look at protecting privacy, Handelsman said.
The study advised more reporting on music festival deaths and health incidents is needed, in order to help authorities plan and prepare for permitting, by-laws, and coordination.
HM helped design the study, advised on implementation, and helped draft the manuscript with GS.
MYE coordinated the study, advised on the study design and manuscript.
LS contributed to study design, running the study, advised on analysis and contributed to paper writing.
PJ designed the study, advised on data analysis and interpretation and drafted the manuscript.
KAC conceived the study, advised on analyses, outlined, revised and edited the manuscript.
DE and MP jointly conceived the study, advised ES and revised the manuscript.
