Its high-tech cables allow the sort of interactive viewing that media soothsayers see as the future of television but it owns precious little content to send down them.
But the trade commission did not impose any rules on the sort of interactive television that combines an existing cable station with Internet information, like a chat room superimposed over a football game.
This is the sort of interactive, real-time information that Twitter excels at providing – and arguably a business that Twitter could have invested more in as it grew over the years.
In hindsight, it would have been useful to ask the participants simply whether they felt that the use of this sort of interactive gaming program was a useful therapy approach and compare this to the results of the DCE.
The idea being that this sort of interactive content is stickier and more engaging for video viewers than traditional video ads (such as pre-roll or interstitials).
The company had first announced its plans to offer this sort of interactive storytelling last June, but at the time, it was focused on kids' shows.
Viewers who opt for this sort of interactive advertisement will be able to reduce the number and length of commercials they see on Fox's current season shows from interruptive ad breaks totaling 2 minutes and 30 seconds, down to just 30 seconds.
But while he got a fair amount of attention, quickly building his following to more than 2,000 people, he found Facebook didn't provide an opportunity for the sort of close, interactive engagement he believed would be critical for word-of-mouth marketing and, more importantly, to figure out which products and features would score with customers.
It was during a visit to the Long Island Children's Museum in Garden City last year that Ms. Martin realized that the same sort of interactive exhibits could provide a fun and relaxed environment for children who are sick and frightened about being in a hospital.
Periodicals were, by the standards of the day, "a sort of interactive entertainment," because of the invention of letters to the editor and because publications were constantly responding to their readers and to one another.
In order to deliver conservation information effectively to both owners and renters, the NRCS, Farm Service Agency, the County Extension Office, and other trusted, widely used information networks should utilize the sorts of personalized, interactive modes that farmers already depend on and trust.
