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You know the guy: salt-and-pepper hair, winning smile, 45 kids.... It's the sort of article that responsible citizens should carve out 30 minutes to read.
The New York Times recently published the sort of article that made me snort and itch to pick up my pen in protest.
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But emailed is a funny thing; the sort of articles readers want to send to all their friends aren't necessarily the ones they value most.
It did include a two-page list of the sort of articles his new publication could be expected to carry, and even a plan for the first 13 weekly editions (issue six was to be led by an article on "Free trade and the national debt"; issue ten with one on "Widow Biddle and the poor needle-women of the metropolis").
You know the sort of articles: a journalist trots along to a wealthy person's ridiculous house in Oxfordshire / the Hamptons / the Caribbean and writes a suitably gushy piece about how this person's purchase of a £30,000 terracotta pot for their living room proves their moral superiority and, really, why don't we all cover our bedrooms in customised de Gournay wallpaper ($650 per panel)?
Reader feedback has confirmed that these are the sort of articles that readers find interesting and helpful.
"You can minimize the likelihood of rejection by studying the newspaper or magazine that you intend to pitch to, and make sure your idea fits with the sorts of articles they normally carry".
Campbell, who is also a singer and the son of rock singer Jimmy Barnes, said of Bolt's piece: "This sort of article breeds hate".
Everyone recognized this sort of article as a prelude to an arrest, and Brodsky's friends insisted that he go to Moscow to wait things out.
Though frustrating at times, mining photo archives while working on this sort of article brings steady rewards: dated, eccentric images from bygone eras that are estranged from the customs of modern-day life.
In response to one harshly critical article, Darke wrote to a colleague: This sort of "article pressure" is always worrying.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com