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While high-priced hardware and clunky tethered peripherals may hinder current products from reaching wider audiences, the sheer concept of VR is far from an easy sell to mainstream consumers that are skeptical of strapping a device to their face that cuts them off from the outside world.
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With the sheer amount of concept art and design that is now created in digital 3D files, VR offers production designers a new way of showing a director a full set environment complete with props, before it's built.
"Analysis of the top-selling toys this year shows the sheer variety of concepts driving the sector – from low-priced collectables to entertainment-driven hot toys," said Frederique Tutt, a toy industry analyst for the NPD Group.
Perhaps the sheer longevity of the concept has rendered it invisible.
Alongside the power emanating from the sheer unconventionality of the concept come persistent sensuality, rawness, masterly pacing and sometimes breathtaking orchestration (with moments that would make Ravel proud).
"Nobody who wants to take military action acts out of the sheer pleasure of the concept of military action," he said.
Funnily enough, I was far more inclined to buy the whole "end of lying" thing after it was used against its creator – a vicious, delicious dramatic irony that more than compensated for the sheer implausibility of the concept in reality.
Andrew Daly, a comedy veteran, nerd favorite, and mainstream "that guy" (known for his roles as announcer Dick Pepperfield in Semi-Pro and Principal Cutler on Eastbound & Down) credits the show's success in part to the sheer absurdity of that concept.
Forget the production concept and the sheer expense.
Curation has been steadily rising as a concept as the sheer volume of undifferentiated content has made it nearly impossible for mere mortals to find useful, thoughtful, contextual content on the Web.
(The sheer strain of brainstorming new concepts for the competition tempted producers to snuff "Top Model" more than a decade ago).
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com