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Discover Ludwig"the selling" is a correct and usable phrase in written English.
You can use it to refer to the act of selling something, particularly in the context of a marketplace or economic activity. For example, "The selling of cars has increased significantly in the past year."
Dictionary
Exact(57)
There, however, the selling shareholder was the federal government.
What's the selling proposition?
So about the "selling the roadmap" bit ….
The selling of America continues inexorably.
"Most of the selling space was upstairs.
I loved being on the selling floor.
The selling of the bill begins Tuesday.
The selling of it.
Nor was the selling frenzied.
"It is the selling point.
The selling price was $33 million.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com