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Use it as a source of inspiration, but make your own careful choices about whether to believe what it says about the science of creativity.
The book, which examines the science of creativity, debuted at the top position on the New York Times non-fiction bestseller list.
He deploys them to illustrate the science of creativity, and he derives from that science some tips for readers to become more creative and for society to promote innovative thinking.
Two entire chapters in the book explore the science of creativity, and how our brains work regarding ideas.
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More from The Atlantic: Death at a Penn State Fraternity, Google X and the Science of Radical Creativity.
After years of research on powerful people in all fields, and on the science of learning and creativity, I came to the conclusion that what makes people excel in a field is a deep emotional connection to the subject, and the years of training they go through in order to develop high-level skills.
The Science of Pitching.
The Science of Nanobiotech.
The Science of Inequality.
The Science of Change.
Joshua Wolf Shenk on the new science of collaborative creativity.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com