The London restaurant will follow the same formula that has won it acclaim in Naples.
The authorities seem to be following the same formula that failed Mubarak in February.
Mickelson is using the same formula that helped him win the Masters.
"It's really the same formula that makes Facebook successful," Mr. Pincus said, "the ability to connect with your friends, to express yourself, and to invest in the game".
Lehane said they used the same "formula" that had been successful in California: an "enemy" oil company pursuing its own self-interest was hurting the state.
It's the same formula that won the Ravens the Super Bowl in the 2000 season, and although Baltimore might not be there yet, this defense should be dominant enough to push the Ravens to the playoffs again.
With the same formula that had brought Samsung from the mediocrity of "Samsuck" to world leadership in mobile telephony: a focus on key sectors, with government support and investment.
Despite the non-Hollywood genesis of the project, "Black Book" relies on the same formula that has fueled Mr. Verhoeven's big-studio career, namely frenzied sex and violence, bodies thrashing with the ecstasy of coitus and thrashing into paroxysms of death, sometimes at the same time.
This is precisely the same formula that was used, to great effect, in the nasty spat over evolution that Kansans endured in 1999, in which the elitists said to be forcing their views on the unassuming world were biology professors and those scheming paleontologists.
With the launch of Dots & Co., the studio is simply bringing the same formula that made Two Dots popular and building it out further.
