"If we have to have the same brochures, the same dialogue word for word, as other Bikram studios, I find that stifling and robotic".
By the 1990s, the same brochures suddenly screamed, "Climb Everest, $65,000".
He also showed me the same brochure in Assyrian, Arabic, Russian and Turkish.
19 However the same brochure reports: "The geometric mean-fold increase from baseline levels in type-specific influenza virus antibody titers is reduced in the 75 mg oseltamivir group relative to the placebo group in this pool of studies, this difference being statistically significant at the 5% level" 19 (see also web extra).
Worse than that, my wife later showed me how I could have ordered the exact same brochures for about half the cost!
In the same 2009/10 brochure which launched Crystal Ski Plus, a holiday in Andorra, at the resort of Arinsal, costs £140 less than its equivalent in Les Arcs.
My friend Phillip Kerr and I find it amusing how I can be described as 'Scottish' while he's referred to as 'British' in the same festival brochure, as we grew up about three miles from each other in Edinburgh, and both left that city in our teens, to go to London.
When creating brochures, mailers and other print marketing materials, graphic designers will often talk about creating collateral that "feels important". Seeing a brochure on a screen doesn't deliver the same tactile fulfillment as holding that very same brochure in your hand.
That same brochure pictures black, Hispanic and Asian mayors elsewhere, noting they were elected in nonpartisan systems, but never citing the role of demographics or personalities.
Those who heard the lesson provided the correct answers more often than did those who read the same information in the brochure for 18 of the 20 questions asked (p <.001).
Women who declined to go for family planning services on the same day received a brochure as a take-home reference, highlighting information about the benefits of family planning for mother, father, baby, and for general family well-being.
