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The phrase "the ripple effect" is correct and can be used in written English
You can use it to describe an effect that starts from a single source and spreads out in all directions, much like the ripples made by a stone in a pond. For example: "The unfortunate events of the past year have had a ripple effect on our local economy, with businesses struggling to survive."
Exact(58)
The ripple effect was immediate.
The ripple effect can be significant.
You want to understand the ripple effect.
The ripple effect can be seen everywhere.
The ripple effect could be far and wide, he said.
The ripple effect, if so, will be significant.
Now the ripple effect of regeneration has changed all that.
Often, Atec benefits from the ripple effect of a slowdown.
Nevertheless, the ripple effect of Hamlet's youth is amazing.
The ripple effect has sent giddy sound bites everywhere.
The ripple effect could have turned into a tsunami.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com