Hit the right slogans and the people usually followed.
"It's easy to generate cool if you have the bucks, the celebrities, the right ideas, the right slogans," he says.
"The whole point of universal background checks is to focus on people, and to keep firearms out of the hands of the wrong people," Udall said, citing the familiar gun-rights slogan that "guns don't kill people; people kill people".
Another, with a picture of Mr. Gabriel, says simply, "The right one," a slogan seen all over this city.
If one can find the right picture or slogan that sells one's product, one stands to make a very large profit.
In the recent furore over the Belfast bakery that refused to decorate a cake with a gay rights slogan, he stunned many by supporting the firm's right to reject the customer's order.
Although there has been a genuine concern about human rights in the South, one cannot underestimate the interconnection between human rights slogans of the North and their national security and or interest.
'Anybody But Quinn' is an animal rights slogan.
The next section on human rights deals with the way ideals of human rights have been incorporated into the foreign policies of leading members of the North and the nexus between human rights slogans and national interest.
