Patiently building brands became the preferred alternative.
Commerce would triumph over war, and expositions like the Great Exhibition would be the preferred alternative to military parades.
The preferred alternative for describing the events at Pearl Harbor in The Los Angeles Times is now "surprise attack".
A second referendum, to be held in March next year, will pit the preferred alternative against the current flag.
A second referendum, to be held in March 2016, will be a run-off between the current flag and the preferred alternative design.
The first referendum, to decide which of the five designs is the preferred alternative flag, will be held between 20 November and 11 December.
In the longer term, a German-style broadcasting levy is the "preferred alternative", a universal flat-rate fee, regardless of the number of people in the house or how many (or indeed any) TVs, tablets or radios they own.
The favourite will be deemed the preferred alternative to the existing flag, and – if the current timeline is observed – a second referendum in April will ask voters to pick between the two.
The preferred alternative has long been "fairness" – a term that is less threatening, suggests basic decency rather than ideology and that sounds, to put it at its most basic, less leftwing.
The British B&B has seen an improvement in standards that means that, for many guests, they've become the preferred alternative to a hotel, offering more character, more personal service and often a lower price tag.
The preferred alternative policy, one long favoured by hardliners inside the Bush administration, is likely to be isolation and containment.They point out that deals have been done with North Korea before, only to be broken.
