First, the policy itself.
In some circles, it's not so much the policy itself that is causing outrage.
The other response, which was relatively more muted, considered the merits of the policy itself.
The policy itself states that the purpose of the message is "to solemnize the event".
But the administration attributes the Los Alamos fire to poor execution, not the policy itself.
The policy itself is a mess and has few supporters outside the Department for Education's (DfE) headquarters.
Scott Morrison, the treasurer, said later that Sinodinos was referring to the implementation of the legislation – not the policy itself.
Mr Sarkozy fought back in Brussels, cannily transforming himself into the victim of "outrageous" and "gravely insulting" comments, thereby distracting attention from the policy itself.
In the end, though, it is the policy itself, not the waste of parliament's time or the demeaning of politics, that matters more.
It is certainly worth praising Google for the wide promotion of its new privacy policy, even while we can criticise the policy itself.
City officials have argued, though, that the negative publicity over the policy has scared away more people than the policy itself.
