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The phrase "the ploy" is grammatically correct and usable in written English.
It refers to a clever or deceptive tactic used to achieve a specific goal. Example: The politician's promise to lower taxes was just a ploy to gain more votes in the upcoming election.
Dictionary
Exact(58)
The ploy worked.
But the ploy worked.
NGOs condemn the ploy.
The ploy was simple.
The ploy didn't work.
If so, the ploy succeeded.
The ploy lost its effectiveness.
The ploy apparently worked.
But the ploy backfired.
The ploy almost worked.
The ploy succeeded defensively.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com