"the personalization of" is correct and usable in written English.
You can use it when talking about customizing something to a person's individual specifications or needs. For example, "The personalization of education for students with special needs has improved their learning outcomes."
Whereas the nineties had been about "the personalization of technology," this decade was about the personalization of the brain — what some enthusiasts have begun to call "mind hacking".
"The only thing I ever plan out in advance is the personalization of the puzzle".
The personalization of the story, through six survivors, was an effective way to feel what they experienced.
Smith's post-9/11 Bush is both doubt-free and indubitable, a man who effected the "personalization of the war on terror" and of Presidential power in general.
Both Ms. Fiorina and Mr. Hewlett, according to friends and colleagues, have been surprised and at times wounded by the personalization of the proxy fight.
Rob Trostle at Mother New York chose to hide the meat in crisp, color-coded boxes that highlight the personalization of the product.
While the French have become more American by accepting the personalization of politics and by welcoming a greater degree of transparency, the transformation has arguably worked both ways.
[I say that] with a full disclaimer that that's my area of research going back 15 years, the personalization of content, primarily by looking at other people's ratings.
"The personalization of consumer products has reached far deeper than it ever has before," said Ed McLaughlin of MasterCard, whose title is chief emerging payments officer.
"It suggests that the personalization of local politics, reducing them to a pro-or-against vote for Berlusconi, no longer pays".
Those features include the personalization of orders and, for anyone willing to brave the software, the ability to design and print whatever they like from scratch.
