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The emphasis has shifted from recruitment to retention, from the commodity to the service and from the mass market to the personalised.
The personalised book publisher recently raised a $9 million Series A round led by Google Ventures.
The findings influenced the personalised, nurse-led service that the UPEAT-UK trial then investigated.
The personalised messages will appear to each patient using the log-in code provided by that practitioner.
But parents found it automated and impersonal, so we had another rethink and decided that the personalised, specific communication should be given at parents' evenings.
The telephone survey produced the highest adjusted response rate (30.2%), followed by the personalised postal survey (10.5%), generic postal survey (7.5%) and then the internet survey (4.7% for the personalised approach and 2.2% for the generic approach).
The personalised cartoons were all over Facebook last year, but then the mania died down.
Earlier that day, Brooks had telephoned Kelner to raise concerns about the personalised ad.
It was his flamboyant practice to drive an expensive car with the personalised numberplate NAB 1.
Two more innovations were alphabetical subject pages – Times Topics – and the personalised MyTimes page.
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The personalised citizen assistance for social participation (APIC) involves weekly three-hour personalised stimulation sessions targeting significant social and leisure activities difficult to accomplish.
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