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The perceived value of a guarantee can be quite deceiving".
That's because the perceived value of their degrees continues to rise.
Researchers have understood for years that such offers hurt the perceived value of the product billed as the freebie.
The surge in the perceived value of some start-ups has even surprised some entrepreneurs who are benefiting from it.
Recent viewer studies indicate that the perceived value of cable programming far exceeds the actual cost to cable customers.
But the court's decision may have eroded the perceived value of the patents being sold.
The perceived value of Jay-Z as player recruiter never materialized, despite his popularity.
Gradually it became clear that Amazon was undermining the perceived value of all books, digital and paper alike.
Lenders likewise told us they arrived at loan-making decisions based on the perceived value of these add-ons.
Publishers, in print and online, have long sold space to advertisers based on the perceived value of the publisher's audience.
Its strong services sector tends to reward people with general skills, lowering the perceived value of specific, technical ones.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com