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"If the retailers know so much more, it's not clear how you can add value through the payments process," the analyst said.
About a year ago, Ms. Shute joined a contingent of small-business people using a new device that has revolutionized the payments process by allowing anyone with a smartphone or tablet that uses the Apple or Android operating system to process credit and debit cards.
The goal here is to reduce friction in the payments process.
Consumers simply enter their mobile phone numbers in the payments process.
Outside the transactional nature of the payments process, there is also a loyalty play built in.
"This partnership is about how to make the payments process more secure without having to change the experience of consumer," he explains.
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At the user end the payment process seems much simpler.
It is intended to make the payment process more seamless.
Doctors who treated you may send their own separate bills, further complicating the payment process.
To protect against fraud, legislators ordered the Government Accountability Office and the Agriculture Department's inspector general to audit the payment process.
The payment process, still in testing, will be straightforward, Matthew Roberts, chief executive of OpenTable, said in an interview.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com