For starters, it obviates the need for NFC in the device, and in the payment devices of merchants or whoever else a person is planning to transact with.
Target's bill was $100 million to install the payment devices, update the software and issue new credit cards with chips, said spokeswoman Molly Snyder.
But an endorsement and placement from Apple could boost sales and usage for the payments device so perhaps all will even out in the end.
Most of the work involves distributing the payments devices to local merchants.
Ezetap, a Bangalore startup that was formed in 2011, built the mobile payment device and partnered with Big Basket, the 2-year-old 2-year-old 2-year-oldice in the city.
We've used that feedback to create what we think is the best payment device ever created.
"We were happy to work closely with the iZettle team in developing one of the first tightly integrated payment device SDKs on the market, offering an awesome user experience that our customers are loving," said Serge Sozonoff, Founder of iKentoo, a developer of iPad based point-of-sale systems.
(Siegler actually succeeds in buying Dorsey a cup of coffee with the new mobile payment device).
In the meantime, payment devices will assuredly proliferate-to the point that the average person might carry four or five variations of smart cards.
