While we both have faith in the institution of journalism, it is still a business -- a business whose the sole objective is to sell the story.
The commercial objective is to sell these new and superior compounds directly or in new products containing them.
"If my objective is to sell more cars, then displaying more inventory is the way to do that," says Sommerhalder.
"My objective is to sell this house," she said, "not to have someone play furniture".
This is not the first time someone has talked to me of selling their services to "my clients" when my objective is to sell coaching to theirs.
Except that Lehman's sole objective is to sell everything it owns so it can repay its lenders and disappear.
Marketers' objective is to sell things, and they will seldom be brave enough to jeopardize their own interests, but their own interests appear to be changing.
A former senior executive at the US Discovery network, Mr Abraham said: "There are private equity investors who might put a proposal together whose objective is to sell Channel 4 on to foreign buyers.
Franzia's objective is to sell as much wine as possible — he sells twenty million cases a year now, which makes Bronco the fourth-largest winery in the United States, and would like to reach a hundred million — and his strategy is to charge next to nothing for it.
As Andrew Solomon recently wrote about a Honey Maid television commercial that calls a two-dad household "wholesome," "Marketers' objective is to sell things, and they will seldom be brave enough to jeopardize their own interests, but their own interests appear to be changing".
