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the nontraditional
adjective
Not traditional; not related to tradition.
synonyms
Exact(58)
All the nontraditional elements of the campaign make it difficult to determine spending.
And that would mean still more growth in the ranks of "the nontraditional student," he adds.
Finally, the nontraditional version of Platonism developed by Resnik and Shapiro is known as structuralism.
But, again, he figured the nontraditional layout would be hard to resell.
The nontraditional spelling could also be used for old, familiar words.
But the masala onion and Cheddar paratha was pleasantly drier, and the nontraditional Cheddar was delicious.
"Pets have become part of the nontraditional family," Ms. Elcock said.
For a growing number of consumers, however, the nontraditional outlets simply mean cheaper books.
The humorous campaign is, appropriately enough, being waged in the nontraditional media.
Moreover, no advertiser is just buying the nontraditional forms of advertising.
Besides cosseting the nontraditional buyer, the company is paying attention to the older generation.
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