"Water with a little extra something added," Mr. Hemphill said, "whether oxygen or caffeine, is the next evolution in the bottled water category".
Signaling the next stage of the bottled water wars, Pepsi chose the J. Walter Thompson agency, a part of the WPP Group, to develop a campaign, expected to include television and print ads and a new tag line, for Aquafina, which Pepsi began selling nationwide a little more than two years ago.
DPS will spend about $200,000 in the next few months providing bottled water at its schools while district officials work toward a long-term solution.
The next big challenge is banning bottled water and selling reusable water bottles on site, says Claire O'Neill, co-founder of A Greener Festival: "It's tricky because water can be a good income stream".
Or will they just move on to the next city where beer is cheaper than bottled water and a two-bedroom apartment costs peanuts to rent?
Last week the Chairman of the Joint Congressional Committee on Inauguration Ceremonies, Sen. Chuck Schumer of New York, announced that the next Presidential Inauguration will serve pricey New York commercial bottled water.
So while Robert Scoble speculates that FriendFeed is the big winner when Twitter goes down, and Dave Winer hacks together contingency plans for the next outage that remind me of stockpiling candles and bottled water for the next big storm, I just shake my head at how wonderfully we've all been had.
Further knowledge and understanding of bottled water including anions are necessary in the next step of this study.
That is why I am putting together an emergency kit for the next time this happens – complete with a towel, toiletries, rain poncho, bottled water, new socks, 20 euros and flyers with directions to help centres.
In the front entranceway, Occupy volunteers are unloading cases of bottled water from a truck, handing the heavy cases one to the next, a bucket brigade to the back of the church.
