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There is no such thing as a typical consumer and consequently 'one size fits all' nutritional health promotion messages may remain ineffective, [ 45, 46], their constant repetition resulting in the desensitisation and negativity, as seen in this study, evidenced by the negative themes ' reasons not to do it', ' nothing came to mind' and ' I don't do it'.
The negative themes of Hollywood eventually found their way to television.
The negative themes were students' resistance to peer learning, transmission of inaccurate information and impediments to learning.
It is possible that patients and their families who were most concerned about home haemodialysis would not have been eligible for this treatment option and may have intensified the negative themes we observed.
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The negative theme about Obama's record is winning out right now.
The two negative themes are presented below, with direct quotes to illustrate students' accounts of their experience.
Although there were more themes of positive than negative perceived effects of exclusive breastfeeding on maternal and infant health, the two negative themes (EBF promotes maternal-ill health' and 'EBF promotes mother-to-child transmission of HIV') that emerged may counteract efforts in the promotion of exclusive breastfeeding among HIV-positive mothers.
Virtually all the positive and negative themes were identified in the 33 statements presented on the survey instrument.
The warnings are being issued as the prime minister prepares to adopt what aides say is a "show-not-tell" approach at the seven-strong television election debate on Thursday night, to highlight the key negative theme of the Tory campaign.
Table 1 shows the most important negative themes.
The prime minister is preparing to adopt a "show, not tell" approach, to highlight the key negative theme of the Tory campaign.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com