The mere name "American Psycho" set off a conflagration.
To distinguish them from the present case is not to rely upon any principle, but upon the mere name or label given to a tax.
The mere name of this Mexican city conjures images of bloodthirsty cartels or seedy red-light districts — the kind of place, some have argued, against which the United States should seal itself with a big, beautiful wall.
Or would our friends share our vision of springtime family sleepovers featuring bathrobes, pancakes on the patio, blooming tulips and birds at the feeder, in our new town, the mere name of which evokes images of a blazing fireplace and piles of our very own leaves to rake: Maplewood.
As they do not easily defer to the mere name of any fellow man, they are never inclined to rest upon any man's authority; but, on the contrary, they are unremitting in their efforts to find out the weaker points of their neighbors' doctrine.
Could the mere name change have been responsible?
The mere names of the streets are enough to conjure glamorous celluloid images: Rodeo Drive, Sunset Boulevard, Mulholland Drive.
Take, for example, the dangerous-sounding "spread-scalping" strategy, the mere name of which conjures images of shady characters in trench coats emerging from behind the pillars of an institution to hawk their wares.
The intuitive assumption that mere naming should not affect underlying value is succinctly expressed in William Shakespeare's Romeo and Juliet when Juliet asks "What's in a name?
FRIENDSHIP-CALCULUS The list of examples of Freundschaftskalkul describes "some of the zeniths and nadirs of friendship," including: The friend whose mere name prompts a smile.
