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The mere name "American Psycho" set off a conflagration.
Or would our friends share our vision of springtime family sleepovers featuring bathrobes, pancakes on the patio, blooming tulips and birds at the feeder, in our new town, the mere name of which evokes images of a blazing fireplace and piles of our very own leaves to rake: Maplewood.
As they do not easily defer to the mere name of any fellow man, they are never inclined to rest upon any man's authority; but, on the contrary, they are unremitting in their efforts to find out the weaker points of their neighbors' doctrine.
Could the mere name change have been responsible?
Take, for example, the dangerous-sounding "spread-scalping" strategy, the mere name of which conjures images of shady characters in trench coats emerging from behind the pillars of an institution to hawk their wares.
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(This opening sentence also contains the book's only reference to a particular woman, Jane, who is responsible for the disappearance of the hundredth brother. It's as if, according to the novel's logic, the mere naming of a significant other is enough to exclude a brother from the narrative).
The mere names of the streets are enough to conjure glamorous celluloid images: Rodeo Drive, Sunset Boulevard, Mulholland Drive.
FRIENDSHIP-CALCULUS The list of examples of Freundschaftskalkul describes "some of the zeniths and nadirs of friendship," including: The friend whose mere name prompts a smile.
Bush is not the first past president whose mere name has had the potential to cause trouble for the nominee; both parties have struggled with how to handle recent former presidents.
In one letter, the climber asked her: "Can you love a shadow – a mere hand that spins lame halting words & belongs in some way to a mere name in the newspapers?
For Stiller's influence today extends far beyond a mere name above the film title, silently producing numerous movies in which he doesn't even feature, including the comedy Blades of Glory, starring Will Ferrell; horror thriller The Ruins; and the bird-watching dramedy The Big Year, featuring Jack Black, John Cleese and Steve Martin.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com