Isis accounts have popped up on various social networks beyond the mainstream like Twitter and Facebook.
"I get a certain perverse kick out of ambushing the mainstream like that," says Greenway.
"When you put the BNP into the mainstream like that they drag people on to their agenda.
It hasn't been pushed into the mainstream, like some luxury brands in recent years, nor put into service of a fast-fashion giant.
Although some toys are specially designed for children with autism, many families may prefer toys from the mainstream, like the Hullabaloo game.
Not to worry, Sergei – if Russian legislators have their way, emo will be excised from the mainstream like a melancholy, pierced, black-shellacked cancer.
Red Dress has had some moderately successful books, but it has not broken into the mainstream like other specialized chick-lit imprints.
On a deeper level, they are almost always about how much of an effort should be made to count minorities and groups that are not in the mainstream, like the homeless, prisoners and undocumented workers.
The overwhelming impression, though, is of an electronic singer-producer with her sextant set to the mainstream, like the XX-chromosome version of 2016 toast Jack Garratt, give or take a guitar.
Some have inclined more to the mainstream, like the forthcoming The Informant, a rather functional true-crimer about drug smuggling in Gibraltar; or the comedy he's currently shooting, about a burglar whom a small boy mistakes for Santa Claus.
