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"Behavioral economics is not challenging the mainstream concept that selfishness is an important motive; what we are challenging is that it is the only motive".
The mainstream concept of a "mafia" is entirely informed by what we know of the Italian families – a strict hierarchy, a top dog, initiation ceremonies, and a lot of murder.
Instead of resembling a glorified wet T-shirt contest, the pageant had three sections: one in which the girls were interviewed about their personalities, a talent portion, and a bikini segment that broke the mainstream concept of who looks good in a bikini.
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How do you formulate the neuropathology and gene brain expression findings in clinically healthy children and young adults and establish the links with the current mainstream concepts of neurodegeneration.
Ecosystem services have become a mainstream concept for the expression of values assigned by people to various functions of ecosystems.
And trendier styles at Gap.com (where the Baby Gap selection currently includes a particularly cute heather gray sparkle wrap sweater, $29.50) long ago made the idea of toddler fashion a mainstream concept.
Now, the once arcane language of the ecologist is everywhere and sustainability is a mainstream concept.
In the process, she has helped bring into the mainstream a concept that after 9/11 percolated mainly on the fringes of American politics: that terrorism by Muslims springs not from perversions of Islam but from the religion itself.
As we continue to talk I learn that good, more developed and intuitively more balanced reporting comes from the experience, thoughtfulness and reflexivity of the journalist, not the training received or the mainstream journalistic concept of balance.
The examination of the notion of face in Chinese cultural experiences identifies previously neglected or less discussed dimensions of the mainstream sociological concept of face.
The example of Chinese experiences of face in expanding and enhancing the competence of the mainstream sociological concept of face has been provided in the present paper as an instance of both a corrective response to asymmetrical knowledge flow and also a demonstration, through this response, of intellectual entrepreneurship.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com