the main differentiator is

USAGE SUMMARY

The phrase "the main differentiator is" is correct and usable in written English.
You can use it when discussing the key factor that sets something apart from others in a comparison or analysis. Example: "In this market, the main differentiator is the quality of customer service provided by the company."

✓ Grammatically correct

News & Media

Science

Formal & Business

Human-verified examples from authoritative sources

Exact Expressions

4 human-written examples

"As the networks for all wireless companies start to be similar in terms of quality, the main differentiator is going to be the image of the brand more so than the actual product delivered," he said.

The New York Times

In a market saturated with essentially undifferentiated players (and again you can argue this point and you will lose that argument), the main differentiator is price.

TechCrunch

The main differentiator is, "additional services adapted for business and commercial environments," including a Business Edition customer support line and a 12-month warranty ("certain exclusions and limitations apply").

TechCrunch

"The main differentiator is that we are platform agnostic," Gorlin said.

Huffington Post

Human-verified similar examples from authoritative sources

Similar Expressions

56 human-written examples

One of the main differentiators is memory capacity; the Mini offers a little over 1000 hours of recordable content whereas the server product allows 2300 hours of recordings.

TechCrunch

One of the main differentiators is that the smarts for the Lumus are all on the right side of the glasses rather than in the lens, and the display offers a tad more resolution.

HuffPost

Michelle Berry, the SVP of RocketU, tells me "the main differentiators are that we're offering programs beyond the initial developer bootcamp, to make sure we're providing skills throughout the career life-cycle".

TechCrunch

The company's main differentiator is all about enabling portable gaming platform with real, console quality controls.

HuffPost

Besides the all-in-one approach, our main differentiator is customisability of all processes as well as a strong focus on data privacy which is critical given the sensitive information our customers store in Personio," he adds.

TechCrunch

"Drip's main differentiator is that it gives you 90percentt of the email functionality of these massive tools at about one-fifth to one-tenth the price," Walling said.

HuffPost

"Our main differentiator is free phone calls to anybody and all the rest: texting, real-time multimedia chatting," he says.

TechCrunch

Expert writing Tips

Best practice

When comparing products or services, clearly articulate "the main differentiator is" to highlight the most important advantage for your audience.

Common error

Don't focus solely on obvious differences. Sometimes "the main differentiator is" a subtle feature or benefit that, when emphasized, can resonate more strongly with your target audience.

Linguistic Context

The phrase "the main differentiator is" functions as a predicate nominative, identifying the subject's key attribute. It is used to highlight the most important factor that distinguishes something from others. Ludwig AI confirms its correct usage.

Expression frequency: Uncommon

Frequent in

News & Media

50%

TechCrunch

25%

Huffington Post

25%

Less common in

Science

0%

Formal & Business

0%

Encyclopedias

0%

Ludwig's WRAP-UP

The phrase "the main differentiator is" is a grammatically sound and commonly used expression for highlighting the primary factor that distinguishes something from its competitors. Ludwig AI confirms this. While versatile and applicable across various contexts, including news, business, and even scientific discussions, it's particularly effective in marketing and comparative analyses. Alternatives like "the key distinguishing feature is" or "what sets it apart is" can provide nuanced variations to suit the specific message you want to convey. Remember to focus on both obvious and subtle differentiators to create a compelling narrative.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

the key distinguishing feature is

Replaces "main differentiator" with "key distinguishing feature" to emphasize a notable attribute.

the primary distinguishing factor is

Substitutes "main" with "primary" and "differentiator" with "factor", highlighting the most important element of distinction.

the most significant difference is

Focuses on the "difference" aspect using "most significant" for emphasis.

the defining characteristic is

Emphasizes the attribute that "defines" the subject, using "characteristic".

the unique selling point is

Highlights the specific aspect that makes the product or service attractive to customers.

the critical element setting it apart is

Uses a more descriptive phrase to emphasize the element that distinguishes it.

what sets it apart is

A shorter, more direct way of expressing the same idea.

the competitive advantage lies in

Highlights the aspect that gives a competitive edge.

the edge it has over others is

Emphasizes a slight advantage or superiority.

the fundamental distinction is

Focuses on the core difference between options.

FAQs

What does "the main differentiator is" mean?

It means the primary factor that distinguishes something from its competitors or alternatives.

How can I use "the main differentiator is" in a sentence?

You can use it to point out a specific advantage. For example, "The main differentiator is price" or "The main differentiator is quality".

What can I say instead of "the main differentiator is"?

You can use alternatives like "the key distinguishing feature is", "the primary distinguishing factor is", or "the most significant difference is" depending on the context.

What's the difference between "the main differentiator is" and "what sets it apart is"?

"The main differentiator is" is slightly more formal, while "what sets it apart is" is more conversational but both convey the primary distinction.