Exact(60)
"The lifetime value of that customer is pretty significant".
"We think of the lifetime value of those devices.
With the lifetime value of a customer, it just doesn't work".
Can the company articulate and compare the lifetime value and acquisition cost of each customer?
"What I understood that few people in the nonprofit world understood was the lifetime value of a donor," Viguerie said.
And the lifetime value of a diploma is now around a half-million dollars, even after you factor in tuition.
By Betable's estimate, the lifetime value of a casual player is $2 versus $1,800 for a real-money player.
We measure the lifetime value of investments, and we establish hurdle rates before deploying a single dollar of capital.
Usually when marketing departments do their ROI calculations, they assume that the lifetime value of a customer is fixed.
We measure performance by comparing the cost to acquire a customer with the lifetime value of that customer.
"What's interesting about streaming is that the lifetime value proposition counters what's been a 50-year mindset of front-loaded sales that decay over time," Page argues.
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