the key proposition

USAGE SUMMARY

The phrase "the key proposition" is correct and usable in written English.
It can be used when referring to the main idea or essential argument in a discussion, paper, or presentation. Example: "In our analysis, the key proposition is that sustainable practices can lead to long-term economic benefits."

✓ Grammatically correct

News & Media

Science

Human-verified examples from authoritative sources

Exact Expressions

3 human-written examples

What is important is that the key proposition remains unchanged.

The Guardian - Business

Thesis I, the key proposition of Feyerabend's early work, is supposed to encapsulate both the contextual theory of meaning and scientific realism.

SEP

Today, successful brands create social movements around themselves: the key proposition is not 'buy me' but rather, 'join me.' That is particularly crucial in highly competitive and commoditized markets where performance is just the price of admission and customers increasingly make decisions based on emotional factors.

Huffington Post

Human-verified similar examples from authoritative sources

Similar Expressions

57 human-written examples

The key propositions are shown in Table 1.

BMC Medical Education

This article explores this key proposition, analyzing service co-production and value co-creation phenomena in the business-to-business segment and focusing on the case of service-oriented architecture (SOA) with an in-depth, qualitative analysis of two firms pioneering the implementation of SOA solutions.

European Management Journal

The following is a key proposition of this section.

Bulletin of Mathematical Sciences

21 A key proposition of the JD R model is that interactions between job demands and resources are important by the way that certain job resources can buffer negative effects of job stress.

BMJ Open

This is another illustration of a key proposition in diplomacy that the current administration doesn't seem to understand: American national security is not a talk show, and dead air is okay.

Vice

1. Compelling Content Traditionally seen as the key value proposition for media and content providers.

The Guardian

The key value proposition here for Perka, in the long term, is its centralized database that tracks real customer purchases.

TechCrunch

I got the key value proposition straight up, and then the rest of the video added features.

TechCrunch

Expert writing Tips

Best practice

Use "the key proposition" when you want to emphasize the single most important idea or argument being presented. Ensure it's clear, concise, and easily understood by your audience.

Common error

Avoid using "the key proposition" repeatedly within a single piece of writing. Variety in language makes your writing more engaging and prevents it from sounding monotonous. Instead, use synonyms such as "the central argument" or "the main thesis" to maintain clarity without redundancy.

Linguistic Context

The phrase "the key proposition" functions as a noun phrase identifying the most important statement or argument within a given context. As seen in Ludwig AI, this phrase is often used to introduce the central idea.

Expression frequency: Uncommon

Frequent in

News & Media

33%

Science

33%

Formal & Business

34%

Less common in

Encyclopedias

0%

Wiki

0%

Reference

0%

Ludwig's WRAP-UP

In summary, "the key proposition" is a useful phrase for highlighting the central argument or idea within a discussion, paper, or presentation. While Ludwig AI indicates the phrase is grammatically correct, it's also beneficial to consider using related terms like "the central argument" or "the core idea" to add variety to your writing. The phrase is most commonly found in news, scientific, and formal business contexts, and should be used when the goal is to emphasize the most crucial point. It's best practice to use it judiciously and avoid over-repetition for clear, engaging communication.

More alternative expressions

Phrases that express similar concepts, ordered by semantic similarity:

the central argument

Focuses on the argumentative core rather than a general statement.

the main thesis

Implies a more formal or academic setting, emphasizing a specific claim.

the core idea

Highlights the fundamental concept or notion.

the pivotal point

Emphasizes the critical importance of the idea.

the fundamental principle

Stresses the foundational aspect of the proposition.

the essential element

Refers to the indispensable part of a concept.

the basic premise

Highlights the underlying assumption or starting point.

the crucial aspect

Focuses on a particularly important feature.

the central tenet

Highlights a belief or doctrine that is held as true.

the primary assertion

Emphasizes a statement presented as fact.

FAQs

How can I use "the key proposition" in a sentence?

You can use "the key proposition" to introduce the most important idea or argument. For example: "The key proposition of this study is that early intervention can significantly improve outcomes." Alternatives might be used depending on the context.

What can I say instead of "the key proposition"?

You can use alternatives like "the central argument", "the main thesis", or "the core idea" depending on the specific context and nuance you want to convey.

Is it correct to say "a key proposition" instead of "the key proposition"?

While grammatically correct, using "a key proposition" suggests that there are multiple important propositions, rather than one single overriding idea. "The key proposition" implies a singular focus.

What's the difference between "the key proposition" and "the key suggestion"?

"The key proposition" refers to the central argument or idea being presented, whereas "the key suggestion" implies a recommendation or course of action. The former is a statement, while the latter is a proposal.