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"The key message is to be yourself.
The key message to get across was that Oxitec's mosquitoes are "friendly".
Professor Slingo said: "The key message is that global warming continues".
The key message for Mrs. Bachmann's presidential campaign, they will say, is this: Don't settle!
So 'Think locally, act locally' is the key message for us".
"The key message," said Krupp, "is you gotta get the rules right.
The key message for women and doctors is that disabling period pain is not normal.
The key message for retirees is to stay calm and avoid taking any unnecessary risks.
"Women should not be held responsible for this, is the key message," she added.
"The key message is that it is not too late to get the vaccination.
An internal PMI spreadsheet details how more than 100 MPs were targeted with the key message.
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com