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Robert Gibbs, the president's former press secretary, and Ben LaBolt, the press secretary for President Barack Obama's 2012 reelection campaign, announced Tuesday they are founding the The Incite Agency in Washington.
The pair, the latest in an exodus of Obama aides who have traded White House connections for lucrative new careers, announced on Thursday the formation of the Incite Agency, which they say will help clients with brand development, media relations, crisis communications and engagement with social and digital media.
Both the Incite and Storm will sell for $199, after rebates, with two-year contracts.
"Our mission is to help transform a big idea into a big deal," the Incite's mission statement reads.
I've been following the tweets from the Incite!
LaBolt, meanwhile, told The Huffington Post The Incite Agency will not register to lobby at all.
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