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The phrase "the idea for" is correct and usable in written English.
You can use it when you need to introduce a concept or plan that will be discussed in more detail. Example sentence: "The idea for the new marketing campaign was to create quickly recognizable visuals."
Exact(60)
The idea for a joint concert emerged.
Did he steal the idea for Facebook?
What sparked the idea for the play?
— the idea for Perky Jerky was born.
The idea for the visit was Nixon's.
The idea for Chored was born.
Gradually, the idea for the museum emerged.
"The idea for the bookstore came first".
The idea for "Beaufort" emerged in 2001.
The idea for a school was born.
The idea for a book, however, survived.
More suggestions(18)
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com