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"the hype" is a correct and usable phrase in written English
It is typically used to refer to the excitement or attention surrounding something or someone. It can also be used to describe exaggerated or excessive promotion or publicity. Example: "The hype surrounding the new movie had fans lining up for hours to get tickets."
Dictionary
Exact(60)
"The hype has hurt us".
"He loves the hype.
God, the hype".
The hype is misleading.
Believe the hype.
Never trust the hype.
Tomlin resisted the hype.
As for the hype?
But then comes the hype.
So the hype was there.
But is the hype justified?
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Since I tried Ludwig back in 2017, I have been constantly using it in both editing and translation. Ever since, I suggest it to my translators at ProSciEditing.

Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com