With the powerful impulsion of President Truman's support, Mr. Stevenson's supporters seemed destined to bring off for him the first genuine draft since the Republican party demanded James A. Garfield in 1880.
Ogilvy was also named the creative agency of record on the Miller Genuine Draft account, which had been shared by Ogilvy and Thompson.
Brad Keselowski, driver of the #2 Miller Genuine Draft Ford, races Alex Bowman at the Monster Energy Nascar Cup Series Bojangles 500 at the Daytona Raceway last September.
Wieden & Kennedy has handled the Miller High Life beer brand for Miller since 1996; the agency handled Miller Genuine Draft from 1996 to 1999, when it left for the Chicago office of J. Walter Thompson, part of the WPP Group.
What if you walked into someone's apartment and, under the glow of a Miller Genuine Draft light-up sign, there was the potbellied figure of a ceramic baby jesus stolen from a local nativity scene?
Most of this advertising, through huge TV campaigns and relentless logo-slathering, is devoted to image-building (not surprising, since Consumer Reports concluded a few years ago that even devoted fans of the megasellers Budweiser and Miller Genuine Draft could rarely tell them apart by taste).
The Miller Brewing division of SABMiller has made changes on three accounts, expanding its relationship with Ogilvy & Mather Worldwide in New York and parting ways with the Chicago office of J. Walter Thompson, which had worked on the accounts of Foster's and Miller Genuine Draft since 1999.
Genuine Draft Light, which capitalizes on the success of Miller's fast-growing regular Genuine Draft brand, was introduced in several test markets last July.
It looks like a big-budget version of a Miller's Genuine Draft commercial.
Miller Brewing, benefiting from strong sales of Miller Genuine Draft, posted a 10percentt quarterly profit gain on volume increases of 4percentt.
The Miller Brewing Company announced this week that it would expand sales of its new low-calorie Genuine Draft Light beer into 10 states.
