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The first brand to use the technology will be Glidden Paint, an Akzo Nobel Paints brand.
"We were the first brand to blend 'merchan-tainment' so seamlessly," says the young executive.
Bavaria is far from the first brand to run afoul of FIFA.
Yaris is not the first brand to advertise through custom-made video games.
For one thing, the benefits of being the first brand into a market could last longer than might be assumed.
Coppertone says it was the first brand to use the SPF system in the United States, in 1972.
National Review editor Rich Lowry, on the other hand, goes almost exclusively with the first brand of suggestion.
Similar(4)
Haut-Brion may well have been the first brand-name wine to make it into English literature.
He wants to plant the first brand-name retail chain in the United States in a market worth upward of $100 billion.
Cipro, the first brand-name antibiotic to be specifically approved to treat inhaled anthrax, was Bayer's biggest-selling drug last year, with revenue around $1.6 billion.
The first brand-based products appeared at around the same time as the invention-based ads, largely because of another relatively recent innovation: the factory.
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CEO of Professional Science Editing for Scientists @ prosciediting.com