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A reader's letter questioning the figures was received on Feb. 24.
In his response, the closest he came to talking of the figures was to note that "jobs are growing".
Chuka Umanna, shadow minister for small business and enterprise, said the way the Tories were misrepresenting the figures was "shocking".
The model who posed for one of the figures was a young woman of Indian and Spanish descent named Juanita Rios, who would become Reverón's lifelong partner.
One journalist who did check the figures was Elizabeth Stewart, in the Guardian back in May, when the latest hue and cry started to warm up.
The subdued response to the figures was mirrored by retail analyst Nick Bubb, who tweeted: "Take out online sales and [John Lewis] were down 5%".
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THE figures are worrying.
The figures were startling.
The figures were staggering.
The figures are grim.
The figures are enlightening.
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CEO of Professional Science Editing for Scientists @ prosciediting.com