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The fad spread to America.
Then the fad spread to two designers, who used the shoes to peddle something else - high fashion.
Witnesses testified to their flawless "peaches and cream" complexions and apparent excellent health of the arsenic-eaters and the fad spread throughout Europe and beyond.
The fad spread rapidly; indeed, no court residence, especially in Germany, was complete without its Chinese room, which was often, as it had been for Louis, the room for the prince's mistress (e.g., Lackkabinett, Schloss Ludwigsburg, Württemberg, 1714 22).
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Will the horns be a fad spreading around the world?
That all changed in the 1980s, when the less wealthy and less educated turned into first-name innovators (perhaps caught up in fads spread by popular music and TV) while the rich rediscovered more traditional French-sounding names.
Yes, the spa fad is spreading like clover in Ireland too, but this exclusive haven stands apart.
But the flash mob juggernaut has now run into a flash mob backlash that may be spreading faster than the fad itself.
The fad died after the word of tissue rejection spread, and after a few women had chimp ovary implants, which scandalized editorial writers who suggested they would give birth to ape-human hybrids.
The fad has faded.
Meanwhile, the fad is fizzling.
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Justyna Jupowicz-Kozak
CEO of Professional Science Editing for Scientists @ prosciediting.com