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She also upgraded the existing merchandise, adding more exotic brands.
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Some companies selling anthrax-related products have repackaged existing merchandise to capture a perceived new market.
But it will not be easy to improve on United's existing merchandising efforts to its estimated 75m fans globally—judging by the club megastore's extensive range of replica shirts and other themed items (Manchester United curtains, anyone?).In the redTrue, United fans may have some reason to worry about the debt that Mr Glazer is piling on to the club's hitherto healthy balance sheet.
"It's about sweating the existing assets," says Black. "The priority is product and merchandising not fixtures and fittings.
Its new space, once the home of Steuben Glass and Revillon Furs, will be smaller than the existing store but better suited for presenting the company's merchandise, she said.
They needed the existing ecosystem.
THE existing formula is simple.
Relocating the existing retail store.
Remove the existing bathtub.
Analyze the existing infrastructure.
Remove the existing cushion.
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