Sentence examples for the existing brand from inspiring English sources

The right extension should fit with the existing brand identity.

If the new product doesn't fit, the extension can be seen as confusing and could weaken the existing brand.

The automaker will continue to have a presence on Facebook with free content like the existing brand pages.

This can be as simple as a cycle of examining the existing brand, reviewing it, changing it to the desired brand and then reviewing it again.

I am confident that the strength and depth of the existing brand, its talent, its suppliers, its staff and the love of its audience give it more than a fighting chance of not only surviving but truly being a pathfinder for the BBC in the next stage of how audiences consume its content.

The company plans to merge Gantto's users and features into one platform under the existing brand.

It has been 10 years since the university changed its status from a polytechnic and Dr Figgis pointed out the existing branding was not reflective of the universities evolution in that time - it was "tired and no longer reflected the nature of the university and its regional/national profile, and did not work well via new communications media".

November: Ailing TV station London Live applies for another modification of its licence, to eliminate local output entirely and end its remaining live shows: this of course entails a name change, but the proposed switch to LebedeTV at least means the existing branding can be cheaply repainted or Photoshopped.

Related: Lib Dems don't need a rebrand - they need to reconnect to their existing brand The Lib Dems held on to barely a third of their 2010 vote, losing to Labour (24% of the 2010 Lib Dem vote went to Miliband's party), the Conservatives (20%), Greens (11%) and to Ukip (7%).

"The evidence shows that existing brand makes a difference," says Schwab.

For some consumers, this provides the opportunity to replicate their existing brand relationships; for others, virtual items can help satisfy the desire for their unaffordable real equivalents.