"Not sure it is quite the worst tour of all time, although it has certainly posted a competitive total in that event," reckons John Cullen.
But for individuals with less of a personal brand to risk, a special geofilter can be a cheap fun addition to a special event, reckons Kelli O'Merry, 28, who designed a geofilter for her wedding last month in San Diego.
Spokeswoman Emma Chapell, who reckons the event is like playing a video game but away from the comfort of you sofa at home, says: To the untrained eye, it does not take much skill to be a zombie.
Around half, 49%, reckoned the event had been faked, and nearly as many thought bin Laden, if dead, was anyway a martyr.
But the greater benefit of the Olympics may be to give the capital bigger, better facilities for live events in the future, reckons Will Page of PRS for Music, which collects royalties for British songwriters.
Unfortunately, I hadn't reckoned on the event being hijacked by apparatchiks.
The ability for the car itself to call the emergency services automatically in the event of an accident is reckoned by many drivers to be a valuable feature of GM's OnStar, a connected safety and navigation system which in effect enables a vehicle to function as a phone.
(Her current world marks in those events, she reckons, will be safe for four more years).
Earlier this week, on the occasion of Torture Awareness Month, the ACLU of Georgia sponsored an event called "Reckoning with Torture: Memos and Testimonies from the 'War on Terror'," where local artists took the stage with politicians, activists, and professors to read from testimonials and memos that have brought the abuses to light.
Mr Baade reckons that, instead, the event depressed growth, as some tourists kept away to avoid football fans.
