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Even with the efficient EcoBoost, the truck inhales gas.
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The surprising sales success of Ford's sensible new version of the F-150, with the powerful but efficient EcoBoost V-6 engine, suggests that it does.
In North America, Ford will also accelerate the introduction of a fuel-efficient EcoBoost and new four-cylinder engines, increase hybrid production and convert three truck factories for small car production, beginning this December.
Over all, the company will have 15 of its global vehicles on sale in Europe within five years, and will also introduce its fuel-efficient EcoBoost engines to the market.
The status-quo thinking at Toyota is surprising, given Ford sells fuel-efficient EcoBoost V6s and Ram has an 8-speed automatic transmission.
Ford won more praise for its Fusion Hybrid, for its new line of powerful but fuel-efficient EcoBoost engines and for a makeover that girded its Mustang against any takeover attempt by Chevy's new Camaro.
This is the efficient cause.
Open the Efficient Address Book.
"In every example where there is a non-EcoBoost engine, the models with the EcoBoost engines tend to have worse reliability than the ones that don't have those engines," Mr. Fisher said, adding that it was too early to tell whether those issues are because of the EcoBoost engine or other factors.
Ford executives have been pleasantly surprised at the success of the EcoBoost version of its F-Series full-size pickup, the best-selling vehicle in America.
That model has a starting price of $27,395 with the V-6, and adding the EcoBoost engine option inflates the window sticker to $28,390.
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