Upcycling means that "sustainability is an inherent part of the object and the lifestyle it forms a part of," says Helen, but, she adds, it also stokes the creativity process, meaning "you see everyday things in a new way".
Together with The Venerable Tenzin Priyadarshi, founding director of The Dalai Lama Center for Ethics and Transformative Values at MIT, Ito is promoting the contribution that awareness and focus can bring to the creativity process.
Although many tools are already available on the market or being tested, a significant gap still exists between those products and the creativity process that they are supposed to support.
Regional cerebral blood flow (rCBF) was measured with positron emission tomography (PET) when performing two types of creative tasks in two groups of subjects, each type of the task organizing the creativity process in its own way.
What were some landmark experiences crucial to writing about the creativity process?
From my experience with raising awareness online for important causes, whenever you have tools like this to help along the creativity process, you tend to take your game to the next level.
